EmpowerU: Developing Effective Marketing Strategies for Nonprofit Organizations

Nonprofits have powerful missions—but without a clear marketing strategy, even the most impactful work can go unnoticed. This 6-week EmpowerU course is designed to help nonprofit leaders and communications professionals craft a focused, mission-driven marketing strategy that builds awareness, inspires engagement, and drives action.

Led by Empowered Marketing & Media Owner and Chief Empowerment Specialist Jeff Watson, this course combines on-demand video lessons, practical resources, and weekly live coaching sessions to guide you step-by-step through:

✅ Defining your brand and mission
✅ Identifying your target audience
✅ Creating compelling messaging
✅ Choosing the right channels and tools
✅ Planning effective campaigns
✅ Measuring impact and adjusting your strategy

Whether you’re just getting started or looking to refresh your approach, this course gives you the clarity and confidence to market your mission with purpose and power.

📆 Duration: 6 Weeks
🎥 Includes weekly videos + articles
💬 Live weekly sessions with Jeff Watson