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Numbers tell a story—and in marketing, it's a story you can't afford to ignore. This 6-week EmpowerU course is designed to help small business owners, nonprofit leaders, and communications professionals unlock the power of analytics to make smarter, data-driven decisions.
Led by Empowered Marketing & Media Owner and Chief Empowerment Specialist Jeff Watson, this course breaks down the essentials of marketing analytics into clear, actionable steps. Through engaging video lessons, supporting articles, and weekly live sessions, you’ll learn how to:
📊 Identify key performance indicators (KPIs)
📈 Interpret data from platforms like Google Analytics, social media, and email marketing
🧠 Use insights to improve engagement, reach, and ROI
🛠️ Set goals and track progress effectively
💡 Make informed marketing decisions based on real data—not guesswork
Whether you're new to analytics or ready to sharpen your skills, this course will help you confidently understand and use your numbers to grow your brand and impact.
📆 Duration: 6 Weeks
🎥 Weekly videos + curated resources
💬 Live coaching with Jeff Watson
Numbers tell a story—and in marketing, it's a story you can't afford to ignore. This 6-week EmpowerU course is designed to help small business owners, nonprofit leaders, and communications professionals unlock the power of analytics to make smarter, data-driven decisions.
Led by Empowered Marketing & Media Owner and Chief Empowerment Specialist Jeff Watson, this course breaks down the essentials of marketing analytics into clear, actionable steps. Through engaging video lessons, supporting articles, and weekly live sessions, you’ll learn how to:
📊 Identify key performance indicators (KPIs)
📈 Interpret data from platforms like Google Analytics, social media, and email marketing
🧠 Use insights to improve engagement, reach, and ROI
🛠️ Set goals and track progress effectively
💡 Make informed marketing decisions based on real data—not guesswork
Whether you're new to analytics or ready to sharpen your skills, this course will help you confidently understand and use your numbers to grow your brand and impact.
📆 Duration: 6 Weeks
🎥 Weekly videos + curated resources
💬 Live coaching with Jeff Watson