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Marketing That Matters: A Practical Guide for Small Businesses & Nonprofits
Make your marketing meaningful — and make it work.
In Marketing That Matters, Empowered Marketing & Media helps small businesses, nonprofits, and entrepreneurs discover how to communicate with purpose, grow their reach, and build lasting connections with the people they serve.
This easy-to-read e-book breaks down the essentials of effective marketing — not through jargon or trends, but through clarity, storytelling, and authentic connection.
Inside, you’ll learn how to:
✅ Craft a clear mission and message that inspire action
✅ Identify and understand your ideal audience
✅ Build a brand that earns trust and recognition
✅ Develop consistent, engaging communication across platforms
✅ Use marketing tools (social media, email, websites, and more) strategically
✅ Turn visibility into growth — and growth into impact
Whether you’re launching your first campaign or refining your current strategy, Marketing That Matters will help you turn your passion into a plan that gets results.
Perfect for:
Small businesses ready to attract more customers
Nonprofits looking to grow awareness and donations
Entrepreneurs and community organizations building a strong, consistent presence
Because when your message matters — your marketing makes a difference.
Make your marketing meaningful — and make it work.
In Marketing That Matters, Empowered Marketing & Media helps small businesses, nonprofits, and entrepreneurs discover how to communicate with purpose, grow their reach, and build lasting connections with the people they serve.
This easy-to-read e-book breaks down the essentials of effective marketing — not through jargon or trends, but through clarity, storytelling, and authentic connection.
Inside, you’ll learn how to:
✅ Craft a clear mission and message that inspire action
✅ Identify and understand your ideal audience
✅ Build a brand that earns trust and recognition
✅ Develop consistent, engaging communication across platforms
✅ Use marketing tools (social media, email, websites, and more) strategically
✅ Turn visibility into growth — and growth into impact
Whether you’re launching your first campaign or refining your current strategy, Marketing That Matters will help you turn your passion into a plan that gets results.
Perfect for:
Small businesses ready to attract more customers
Nonprofits looking to grow awareness and donations
Entrepreneurs and community organizations building a strong, consistent presence
Because when your message matters — your marketing makes a difference.
